Global Retail Brand Transformation
Confidential UK Retail & E-commerce
Context
A UK retail and e-commerce brand requiring a complete visual production system to support rapid digital growth across multiple channels and markets.
Challenge
Build an end-to-end visual production system capable of delivering 500+ assets monthly while maintaining brand consistency and reducing per-asset production costs.
Approach
Designed AI-augmented creative production pipeline with brand governance, template systems, and automated quality checks. Combined human creative direction with AI-accelerated production.
Delivery
Phased implementation over 12 weeks: pipeline design, template development, team training, and progressive scaling to full production capacity.
Outcomes
300% content output increase
From manual production to scalable AI-augmented pipeline
40% cost reduction
Per-asset production costs reduced through automation and templates
500+ assets monthly
Sustained production capacity across all digital channels
Stack
Timeline
12 weeks
What's Next
Production system being expanded to support additional markets and languages.
Client identity is confidential. Detailed references and outcomes available under NDA.
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