Social Content Engine + Analytics
Confidential Consumer Brand
Context
A consumer brand with fragmented social media presence across multiple platforms and regions. Content production was inconsistent, analytics were siloed, and there was no systematic approach to community engagement.
Challenge
Build a unified social media operation with consistent content production, centralised analytics, and scalable community management across platforms and markets.
Approach
Designed a content production system with templates and approval workflows, implemented a unified analytics dashboard, and developed community management playbooks with response protocols.
Delivery
Delivered over 16 weeks: strategy development (4 weeks), system implementation (8 weeks), and team training and optimisation (4 weeks).
Outcomes
250% engagement rate increase
Consistent, quality content drove meaningful interaction
80% follower growth
Strategic content and community management in 6 months
Reduced production time
Templates and workflows accelerated output significantly
Stack
Timeline
16 weeks
What's Next
System supports multiple regional teams. Exploring UGC and influencer programme expansion.
Client identity is confidential. Detailed references and outcomes available under NDA.
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